How to Make Money by BNPL?
BNPL History | BNPL Trend | Business Ideas
We already know If an item costs $24, The BNPL (Buy Now Pay later) solution could break it down those payment into four monthly payments of $6. But how you can make money using BNPL?
BNPL exploded after 2019 & it’s come up with tons of new opportunity. We will give you couple of business ideas to make money on BNPL niche. also give you some businesses link who are already making handsome money because of this trend.
Brief History of BNPL:
Installment & Layaway program started in early 20th century because of great depression where people can buy things & pay in weekly & monthly installment.
Credit card business model is not new. First credit card was Diners Club card iisued in 1958 by BankAmericard. Where people can use their credit & pay them later with interest.
Then Credit line system came after 1970 & it was game changer because of technology Consumers could make purchases up to a credit limit and pay off balances over time, with interest.
Then came E-commerce Boom which created huge opportunities for BNPL solutions. Online retailers sought ways to reduce cart abandonment and increase sales by offering flexible payment options companies like PayPal (with its Bill Me Later service, later rebranded as PayPal Credit) began offering digital BNPL options, allowing online shoppers to pay in installments
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Then new boom of Fintech came & BNPL become new normal. Where Affirm has most market share in US.
BNPL Future:
Credit card will stay but BNPL has it’s own market. Thanks to new world.
Main reason people are using BNPL because many of BNPL brands don’t ask for interest like credit card.
Business Ideas of BNPL:
Below are some businesses making good money by BNPL:
2. The Points Guy (Brian Kelly)
Description: A blog and media platform providing insights on travel points, credit options, and BNPL services.
Estimated Earnings: $10 million+ annually (including revenue from affiliate marketing, ads, and sponsorships).
Website: The Points Guy
Twitter: @thepointsguy
Instagram: @thepointsguy
3. Smart Passive Income (Pat Flynn)
Description: A platform offering advice on affiliate marketing, including promoting BNPL services.
Estimated Earnings: $100,000 to $200,000+ annually from affiliate marketing and other sources.
Website: Smart Passive Income
Twitter: @PatFlynn
Instagram: @patflynn
4. Basecamp (David Heinemeier Hansson)
Description: Co-founder of Basecamp, known for his expertise in tech integrations, including BNPL systems.
5. Ramsey Solutions (Dave Ramsey)
Description: A personal finance coaching business providing advice on various financial products, including BNPL.
Estimated Earnings: $200 million+ annually (for the entire business).
Website: Ramsey Solutions
Twitter: @DaveRamsey
Instagram: @daveramsey
6. Paul Jarvis
Description: A freelance writer and author specializing in business and technology topics, including fintech trends.
Estimated Earnings: $50,000 to $100,000+ annually.
Website: Paul Jarvis
Twitter: @pjrvs
Instagram: @pjrvs
7. SandiLake Clothing (Melissa Lay)
Description: A successful niche e-commerce business integrating BNPL options to boost sales.
Estimated Earnings: $100,000 to $500,000+ annually.
Website: SandiLake Clothing
Twitter: @SandiLakeCloth
Instagram: @sandilakeclothing
8. Amy Porterfield
Description: A digital marketing expert known for hosting webinars and online courses.
Estimated Earnings: $1 million+ annually.
Website: Amy Porterfield
Twitter: @AmyPorterfield
Instagram: @amyporterfield
9. Neil Patel
Description: A renowned digital marketer offering services and advice, including marketing BNPL options.
Estimated Earnings: $1 million+ annually.
Website: Neil Patel
Twitter: @neilpatel
Instagram: @neilpatel
10. Elliot Jay Stocks
Description: An app and web developer known for creating successful projects and tools.
Estimated Earnings: $50,000 to $150,000+ annually.
Website: Elliot Jay Stocks
Twitter: @elliotjaystocks
11. Shep Hyken
Description: A customer service expert providing consulting and training, including for fintech and BNPL services.
Estimated Earnings: $100,000 to $300,000+ annually.
Website: Shep Hyken
Twitter: @Hyken
Instagram: @shephyken
12. Mary Meeker
Description: Known for her annual Internet Trends Report, providing insights into market trends, including BNPL.
Estimated Earnings: Part of a multi-million dollar business.
Website: Bond Capital
These examples showcase solopreneurs and small businesses thriving in various niches related to BNPL, highlighting their expertise and financial success.
