👗Taylor Swift Made Her Fan Millionaire
Best Marketing Case Study | Why Taylor Swift is Like A Demigod | Bad Marketing Example & More
How Taylor Swifted $0.6M to This Small Brands & A Big Learning you can implement in your business.
Influencers & Celebrities have became demigods now. They have potential to change your life 360 degree.
Casey Ho runs a small clothing business. One day she noticed a huge hike in her sales order but it wasn’t normal She got an idea that her brand got viral somewhere.
Later she got to know Taylor swift give her shout out for 3 seconds in one of her video & also added Casey’s brand name popflexactive in caption.
Swift showed purple skirt in her video & gave the name of the brand & this lead to generate nearly 10,000 order for popflexactive. Price of that skirt is $60. Yes that would be $600K.
Even this brand went out of stock but still getting money as Pre-order- That’s the power of DEMIGODS. Even shoppers also liked the skirt you can see 4.6 rating on their website.
Let me give you 1 example of influencer marketing
Daniel Wellington- A Watch Brand
They did an infuencer marketing campaign- Threw a $20000 to see the result in influencer marketing & they got good result so they keep doing & end up generating $228 million within 3 years.
This brand choose to user barter method by giving them watches in exchange of their content. They gave chance to most of the inflencers who had good trust like sketch artist, models, fashion people.
This idea became so attracted many influencers. They used one more strategy of using #DWPickOfTheDay #DanielWellington where customers were putting their content showing their Daniel Wellington watchs & they also used some of them on their own website which built trust. both hasthtag helped to got more than 2 million posts.
Lesson:
Many founders just start putting adds on facebook, instagram & other platforms but this option is great to build trust to get long term result & you will save good amount by offering barter.
This is so funny 😂
That’s why both parties should sign a contract before jumping into the business. Making a 1 time contract should count as an investment rather than expenses.
📺 Video worth watching: How Influencers Have Transformed Modern Marketing
📚 Twitter Post worth reading: Why Influencer Marketing Sucks
📻 Podcast worth Listening: WTF does it take to Build Influence Today?
Bad examples:
Once Logan Paul posted a controversial video of a place in japan where most people suicide & he even found someone dead who did suicide some minutes before he arrived where he was recording his hanging body & laughing in the same video.
He got so much hate after that video & he had apologize later for his mistake. You can see this video. Many brands cut tie with him & he had to bear finacial lose.
Ronaldo & Coca Cola Controversy:
How can we forget this one where Ronaldo just side the coca cola bottle & chosen water. The resulted lose of Coca Cola market value by $4Bn.
